Insight Analyst, International Federation of the Phonographic Industries (IFPI) – Feb. 2019-Present
- I analyse changes and trends in the area of music piracy and music consumption, drawing data from a range of online data providers.
- I prepare monthly reports for numerous IFPI national groups on piracy trends.
- I am responsible for managing and aggregating data received from IFPI national groups around the world and ensuring accuracy of the statistics.
Data Analyst, Universal Music Group, London, UK – Aug. 2017-Jan. 2018
- I communicated analysis to non-expert audiences and senior managers across the business, including routine performance reports and ad-hoc research into audience behaviour on streaming services.
- This role developed my analytical skills and familiarity handling large volumes of confidential quantitative data about consumer behaviour.
- This role familiarised me with a variety of analytical software packages, including Microsoft Excel, Tableau, and Spotify, Apple Music and YouTube’s analytics platforms,
User Research Placement, Parliamentary Digital Service, London, UK – July 2017
- This role familiarised me with agile development techniques and user-centred design techniques.
- I gained hands-on experience conducting user interviews, participant observation, and data analysis.
- I was introduced to quantitative research techniques, such as the use of Google Analytics.
PhD Web Science, University of Southampton, Southampton, UK – 2019
- Thesis title: ‘Taste in the Digital Age: Music Streaming Services and the Performance of Class Distinction’ Supervised by Prof. Susan Halford, Dr. Brian J. Hracs and Dr. Nicholas Gibbins.
MSc Web Science, University of Southampton, Southampton, UK – 2015
- Selected modules: Web Architecture, Semantic Web Technologies, Science of Social Networks, Quantitative Methods, Qualitative Methods for Assessing Technology.
BA Music, University of Southampton, Southampton, UK – 2014
Qualitative Research Methods
I have training and experience applying qualitative research methods to the study of digital technologies. I have experience with a range of data collection methods, including interviews, focus groups, and participant observation, as well as different approaches for analysing qualitative data, including thematic and narrative-analysis techniques. I have experience incorporating visual and ambulatory techniques into interview situations, such as performing app ‘walk-alongs’ with participants.
SQL, Excel and Quantitative Analysis
I have intermediate SQL skills and familiarity with the Google Big Query platform. I am comfortable writing queries involving table joins, nested queries, and aggregate functions. I have experience manipulating data in Microsoft Excel, including the use of pivot tables and LOOKUP functions, as well as the data analysis software, Tableau, for creating visualisations and dashboards.
I have developed strong written and verbal communication skills and I am confident communicating my ideas in a range of formats to expert and non-expert audiences. I have published articles in academic journals and conference proceedings, and presented my work to a global audience at academic conferences in the social and computer sciences.
- Leasing Support Assistant, RNIB College, Loughborough, UK – Jan. 2019-Feb. 2019
- Learning Support Volunteer, Southampton City College, Southampton, UK – Apr. 2017-Present
- Event Manager, Pint of Science Festival, Southampton, UK – Feb. 2017-Jun. 2017
- Digital Makers Assistant, Southampton Central Library, UK – Jan. 2017
- PGR Student Representative, University of Southampton – Jan. 2017-Jun. 2017
- Fundraiser, The Rainbow Project, Southampton, Sep. 2011-Jun. 2014
- International Musicians Seminar Volunteer Programme, Mar. 2013
- Cheltenham Jazz Festival Volunteer Programme, May 2013
- Music Society President, University of Southampton, Jan. 2011- Jan. 2012