Insight Analyst, International Federation of the Phonographic Industries (IFPI) – Feb. 2019-Present
  • I analyse changes and trends in the area of music piracy and music consumption, drawing data from a range of online data providers.
  • I prepare monthly reports for numerous IFPI national groups on piracy trends. 
  • I am responsible for managing and aggregating data received from IFPI national groups around the world and ensuring accuracy of the statistics.
Data Analyst, Universal Music Group, London, UK – Aug. 2017-Jan. 2018
  • I communicated analysis to non-expert audiences and senior managers across the business, including routine performance reports and ad-hoc research into audience behaviour on streaming services.
  • This role developed my analytical skills and familiarity handling large volumes of confidential quantitative data about consumer behaviour.
  • This role familiarised me with a variety of analytical software packages, including Microsoft Excel, Tableau, and Spotify, Apple Music and YouTube’s analytics platforms, 
User Research Placement, Parliamentary Digital Service, London, UK – July 2017
  • This role familiarised me with agile development techniques and user-centred design techniques.
  • I gained hands-on experience conducting user interviews, participant observation, and data analysis.
  • I was introduced to quantitative research techniques, such as the use of Google Analytics.


PhD Web Science, University of Southampton, Southampton, UK – 2019
  • Thesis title: ‘Taste in the Digital Age: Music Streaming Services and the Performance of Class Distinction’ Supervised by Prof. Susan Halford, Dr. Brian J. Hracs and Dr. Nicholas Gibbins.
MSc Web Science, University of Southampton, Southampton, UK – 2015
  • Selected modules: Web Architecture, Semantic Web Technologies, Science of Social Networks, Quantitative Methods, Qualitative Methods for Assessing Technology.
BA Music, University of Southampton, Southampton, UK – 2014


Qualitative Research Methods

I have training and experience applying qualitative research methods to the study of digital technologies. I have experience with a range of data collection methods, including interviews, focus groups, and participant observation, as well as different approaches for analysing qualitative data, including thematic and narrative-analysis techniques. I have experience incorporating visual and ambulatory techniques into interview situations, such as performing app ‘walk-alongs’ with participants.

SQL, Excel and Quantitative Analysis

I have intermediate SQL skills and familiarity with the Google Big Query platform. I am comfortable writing queries involving table joins, nested queries, and aggregate functions. I have experience manipulating data in Microsoft Excel, including the use of pivot tables and LOOKUP functions, as well as the data analysis software, Tableau, for creating visualisations and dashboards.

Communication Skills

I have developed strong written and verbal communication skills and I am confident communicating my ideas in a range of formats to expert and non-expert audiences. I have published articles in academic journals and conference proceedings, and presented my work to a global audience at academic conferences in the social and computer sciences.


  • Leasing Support Assistant, RNIB College, Loughborough, UK – Jan. 2019-Feb. 2019
  • Learning Support Volunteer, Southampton City College, Southampton, UK – Apr. 2017-Present
  • Event Manager, Pint of Science Festival, Southampton, UK – Feb. 2017-Jun. 2017
  • Digital Makers Assistant, Southampton Central Library, UK – Jan. 2017
  • PGR Student Representative, University of Southampton – Jan. 2017-Jun. 2017
  • Fundraiser, The Rainbow Project, Southampton, Sep. 2011-Jun. 2014
  • International Musicians Seminar Volunteer Programme, Mar. 2013
  • Cheltenham Jazz Festival Volunteer Programme, May 2013
  • Music Society President, University of Southampton, Jan. 2011- Jan. 2012